What is SVOD?

SVOD (Subscription Video on Demand) has experienced a huge boom in recent years. These services allow customers to conveniently access a wide range of premium video content for a monthly subscription fee, whether it’s movies, TV series, documentaries or self-produced content.

All of this is distributed via the internet and subscriptions are available on many devices – Smart TVs, game consoles, smartphones, tablets, computers and more.

Netflix is the strongest player in the field of SVOD with 130 million paying customers worldwide (Q2 2018 data). Other major names are Amazon Prime and Hulu. The SVOD market currently belongs to these 3 services- 91% of US OTT customers subscribe to at least one of them. However, many other entities want to take a slice of this attractive market, be it niche services (e.g., the anime-focused Crunchyroll) or traditional studios and conglomerates (e.g., Disney is reportedly preparing its own SVOD platform).

The biggest SVOD services currently are:

  1. Netflix
  2. Amazon Video
  3. Hulu
  4. MLB.TV
  5. HBO Now
  6. Starz
  7. YouTube Red
  8. Showtime
  9. CBS All Access
  10. Sling TV